Northland Origins & Mission

Northland brand started from passion for playing hockey, exploring the outdoors, and our commitment to save the environment. This brand is a solution to the lack of premium quality, eco-friendly and versatile hockey sportswear. We deliver functional modern fits, fabrics and graphics. All made sustainably for comfortable 24/7 use.

We've asked ourselves three simple questions: Can we play our favorite sport and be eco-conscious ? Can we save nature by spending more time in nature ? Would anyone ever consider a hockey brand being streetwear 'cool' ?

We are driven to create simple yet powerful alternative to existing hockey products, both in performance and lifestyle. We are taking one step at a time, trying to build everything sustainably: starting with eliminating the use of virgin man-made materials by recycling plastic waste into our functional and comfortable fabrications, as well as finding wonderful options that nature has to offer. Being organic, natural and sustainable is our brand's foundation. With each product created and sold we are playing our part in slowing down the effects of climate change and cleaning the environment. And so do you.

 It's amazing how waste can be reworked into something beautiful, comfortable and how this process truly helps cleaning up the planet !  Also, see for yourself, how newly discovered functionality from plant based and natural fabrics can fully substitute man-made performance materials in the future. This is the base for our own NatureTech™ line of functional eco fabrications utilizing bamboo charcoal, smart wool, sea cell, coconut, hemp, cactus and many other nature born yarns to deliver exceptional comfort, freedom of movement and peace of mind.   

Spring 22 'Boundless' product launch is just the beginning. It's our pathway for more and way better things to come. Our products encourage you to spend more time outside in the fresh air and on natural waterways, in the birthplace of this brand - on frozen ponds, lakes, rivers and old school outdoor rinks with wooden boards, chain linked fences and rows of overhead flood light lamps. You couldn't find better place to form friendships and life-long memories.

This is where Northland is rooted - our favorite sport played in nature. Look at the inspiration for our brand mark: Earth Meridians flying over a Hockey Stick, a constant reminder that Planet is First and together we can make a difference!

Our products celebrate the beauty of North. They are minimalistic yet elegant, simple in it's functionality yet modern. We create to explore. Join us on the frozen pond, trail run, hike or a fishing trip in the off-season. Hockey culture is way too diverse to get stuck only inside ice arena. It's about building the community and having a year-around fun. Play in nature to save nature !

Thank you for joining our Northland family !